For Sellers
For
company CEOs new to selling their companies, the demands made during
the purchase process by buyers can be surprising and unsettling. As
part of a series, Minuteman Ventures presents one of those issues here.
Indemnity
Allocation Among Selling Shareholders
Indemnity
clauses are common to all acquisition agreements, no matter how 'clean'
the selling company believes it is.
Even
if seller has a perfect record on collecting receivables, managing environmental
waste and avoiding litigation, buyer will insist on the ability to reclaim
part (if not all!) of the purchase price for representations and warranties
breached by the seller after closing.
In
the unfortunate case where indemnity payment is due to the buyer, who
bears the payment?
The
answer seems obvious, but no so fast.
In
the case of a single shareholder, or a few shareholders each holding
a material portion of the seller's equity, the selling shareholders
would normally bear the liability on a pro rata basis.
Buyer
would typically agree to such an arrangement, under the thinking that
each selling shareholder has sufficient resources post-acquisition to
stand up to the liability.
But
ownership structures differ. Some companies have many employee shareholders,
the result of a) seller stock derived from previous acquisitions, b)
broadly distributed stock options, and c) the establishment of an Employee
Stock Ownership or Bonus Plan. The result may be many shareholders in
the selling company holding very mall percents.
These
small shareholders neither controlled the business prior to acquisition
or during any 'performance period' immediately following the acquisition.
Why, then, should they have to bear a pro rata share of the liability
for indemnity. Which is exactly the way the buyer is thinking.
While
the input of legal counsel is essential, Minuteman Ventures suggests
that seller undertake certain actions at the start of the selling process:
- Lead shareholders
in seller should agree in advance as to the percentage allocation
of risk among themselves in a successful indemnity claim brought
against the seller post-closing
- The principal
selling shareholders, usually senior executives, founders and Board
members, should consider assuming the collective liability for successful
indemnity claims, absolving fractional shareholders, and be prepared
to put forth that position to the buyer prior the drafting final
acquisition agreement.
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The
price may be right. So might the terms. But private company owners that
plan to exit via sale to a mid-market buyer ought to scrutinize the
source of the buyer's acquisition capital.
Companies
that the seller sees as sizable might still have to borrow funds to
complete the deal. In that instance, buyer and seller become interrelated
partners to completion of the deal.
The
buyer's lender(s) will want to review in detail the seller's financial
records and risk areas, making for two levels of diligence the selling
company management must endure. The data requests may not be as well
coordinated as seller desires.
Buyers
who need to borrow acquisition capital can either receive added monies
from existing lenders or, if the borrowings exceed $50 million, may
instead net funds from a syndicated deal that could exclude the buyer's
existing lender. As part of the syndicate, one lender manages the entire
loan and sells pieces of the loan to other lenders, lowering the exposure
to any one party.
Whatever
the buyer's borrowing route, sellers should strive for maximum 'transparency'
to the lead lender - gaining a direct route to a lending representative.
The reason for this is clear - deals that otherwise seem on track in
negotiation may not be attracting the interest of syndicated lenders
that buyer needs to close the transaction.
For
deals contingent on the expansion of an existing credit line or closing
of new debt facility, seller may consider agreeing to a 'phased' letter
of intent (LOI). Phase one speaks to price, major terms, no-shop clause
and conditions to close. This initial LOI, however, would contain a
financing 'out' for seller if, by a certain date, seller cannot be convinced
that the probability of a successful financing is sufficiently high
to warrant continued negotiation.
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Sellers,
prepare for an earn-out, those controversial deal clauses that attempt
to bridge valuation gaps between acquirer and acquiree.
Should
the parties not agree on valuation, they may opt for structuring post-closing
performance-based goals that can result in additional value for sellers.
One earn-out example is an agreed multiple of seller's earnings before
interest and tax in the year following acquisition.
The
controversy stems from execution of the earn-out. Differences can arise
from the degree of control that buyers exercise over sellers post-closing,
interpretation of accounting policy, imposition of corporate overhead
costs and possible 'misalignment' between continuing seller managers
and the new owners.
To
maximize the likelihood of having the selling firm attain its performance
goals and therefore earn the earn-out, consider these:
- Measurement
-Aim for a performance metric high up the income statement, perhaps
all the way to revenue growth. This avoids or limits issues of cost
allocation and corporate overhead tax.
- Accounting
policy - Buyers will likely insist on applying their current accounting
policy to sellers' books post-closing. Be sure to understand the
difference between the accounting policies used as a seller; they
may differ from those imposed by the buyer.
- Shorten the
earn-out period - Try to limit the period for earn-out performance
to one year. Beyond that, the likelihood of sellers controlling
their destiny lessens, as does the ability to drive the former company's
income statement.
- Acceleration
- Buyer may be sold before the earn-out period ends. Try for acceleration
of payment upon this second sale, either getting the maximum earn-out
seller would have earned and/or agree to a formula that accommodates
the partial year performance and the time value of money.
- Dispute resolution
- Insert a process whereby objective, trusted parties will help
buyer and seller resolve intractable differences in earn-out calculation
and payment.
- Interest on
Cash - Many selling companies continue to be substantial cash generators.
Craft an earn-out formula that takes into account an agreed interest
rate on cash generated by the seller through the earn-out period.
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Many
S Corporation sellers that utilize the cash basis of tax accounting
defer recognition of their income at year-end by delaying the billing
of invoices for the last few months of the fiscal year. The seller funds
working capital through drawdown of its line of credit, in the process
building up receivable balances well past normal periods, often over
90 days.
For
deals closing in February (for fiscal year sellers), those purposely
aged receivables may not have been collected at closing. Do not assume
that the buyer will give full credit for those receivables in calculating
the net worth that is to be delivered at closing by the seller. A buyer
may want to expand the escrow amount to cover all uncollected receivables
in this category or to otherwise recognize that these receivables are
at risk (even though the seller believes collection of the receivables
are in the normal course of business).
Sellers
should be clear in identifying the receivables in question and verify
their collectibility, in the process making the buyer feel more at ease
with their assumed risk (and less justified in wanting to expand the
amount held in escrow).
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Many
companies start their business life as a C Corporation. Along the way,
to take advantage of the pass-through of corporate income and losses
to individual shareholders and avoid a corporate level tax, they may
elect to recategorize their corporate structure as a Subchapter S Corporation.
That
'event,' though, triggers the recognition by the C Corp. of taxable
income resulting from the presumption that the company assets are sold
at that time!
This
is called the Built-in Gain (BIG) tax. The amount of the BIG is the
net (net of the asset's basis) fair market value of the assets (both
'tangible' ones like plant and receivables and 'intangibles,' soft assets
such as patents and goodwill) in excess of the fair market value of
corporate liabilities at the time of the switch to S Corp. status.
Even
though gain is recognized, tax on the gain is deferred to the firm's
eventual sale, or the sale of the assets in the normal course of business.
If the S Corp., or assets, are sold within 10 years of the switch from
C Corp. status, tax on the BIG comes due. The BIG tax is forgiven if
the 10 year mark passes.
As
a planning point, the S Corp. shareholders should quantify the value
of company assets forwarded to the new corporate structure. Don't wait
until the time of sale. Upon the change in corporate structure, get
an independent appraisal of company assets or at least adopt and record
the Board's best judgment of firm value. In that way, tax surprises
can be minimized.
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Retailer
ads tout the virtue of an educated consumer. The same can be said of
company executives intent on presenting their businesses for sale. Some
quick tips for self-education:
- While public
companies in your sector may be much larger, it is key to know the
stock trading history of these comparable firms (known as 'guideline'
firms to valuation professionals). Especially in volatile times,
an entire sector can move 30-40% in value in less than a month.
- Help the buyer
better see your value proposition by collecting and tracking company
metrics. First, note those public company statistics cited by analysts,
then add to that list by creating those pertinent to your operation.
General ones include debt ratios, days sales outstanding, gross
margin and inventory turnover. You may already prepare those for
the bank and internal review; track them as trends over months,
quarters and years for enlarged value.
Industry-
and company-centric statistics, both for historic and future purposes,
could be: burn rate (total cash consumed over given period, or relative
to revenue or other standard), labor multiples (the multiple of direct
labor needed to reach profit or cash flow breakeven), headcount need
to support revenue goals, and pipeline prospect revenue v. annualized
last quarter sales.
While
an investment bank or M&A intermediary can advise you on this, company
management should start as early as possible in the process to generate
a metrics report. In fact, try to go back at least one year to create
a trend line for chosen metrics.
While
there are many factors at work that separate public company metrics
from those applicable to smaller, closely held companies, the use of
metrics can be an important aspect in defending valuation.
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Just
like the selling of your products, executives in the buying company
need to 'sell' employees of the seller on the merits of the transaction.
Where
possible, salesmanship in this form needs to take a particularly human
quality rather than an impersonal business one. Speak to the emotion
that selling employees may well feel toward the loss of certain colleagues,
the departure of their prior company's owners, and the coming strangeness
of new systems, people and priorities.
At
the same time, reinforce the value of the acquisition, highlighting
these attributes:
- enhanced career
opportunities
- discounts on
buyer company products
- additional
educational benefits
- new technical,
marketing and management challenges
- improved, employee
benefits
Good
M&A communications from the buyer also require structure and speed.
Be sure to adhere to the following points:
- Over- communicate,
and do so early in the process. Do not assume that the obvious is
apparent.
- Precede external
M&A announcement with internal ones; employee trust can be built
right away with this simple gesture.
- Educate your
own and seller employees. Considerable effort should be spent on
telling each others' workforce about the buyer/seller.
- Schedule time
in your joint, post-transaction management meetings for communication
issues. Collaborate on how to address rumors.
- Publish a 'merger
newsletter,' addressing the issues of introduction, integration
and education, that is sent electronically to employees in both
companies for at least a few months after closing.
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Different Metrics for Different Folks
Acquiring
corporations need to be mindful of the type of transaction being contemplated
before imposing their performance metrics on the acquired company. Transactions
are either 'autonomous,' (i.e., non-integrated operations), 'integrated'
(i.e., the acquirer assimilates the acquiree) or 'consolidated' (i.e.,
two companies form a new entity, mutually operated). Buyers should adapt
metrics in line with the transaction model.
'Autonomous'
deals indicate the need for separate metrics, consolidated only at the
corporate level. 'Consolidated' models require an assessment of the
respective company strengths. Parties from each firm should be represented
on the group to build a common information model.
Most
deals are of the 'integrated' variety, however. Buyers must assess during
the pre-closing stage what drives the selling company and the culture
that underlies those business drivers. Asking for revenue tracked via
channel partner, when the seller does almost all direct sales, suggests
the buyer is not listening and is creating make work for seller employees
that remain. Listen to the pulse of the seller, then work with their
people to determine those metrics that the buyer truly needs to know,
and the best way to obtain them.
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Beware the Bank
Buyers
should carefully review the accrual policies of acquired firms, especially
smaller ones, regarding sick pay and vacation. These obligations can
amount to a significant liability. This becomes particularly so when
unused sick and vacation time can be 'banked,' or carried forward to
future years, allowing employees to reap relatively large sums upon
their departure from the company.
Carefully
review the seller's employment policies, specific employment contracts
and vacation/sick pay ledgers by employee to ensure that the booked
liability matches the legal obligation. An undisclosed liability may
lurk. Avoid capping the indemnity amount for this particular liability
if possible!
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Acquired IP More Than Just Accounting Concern
Intellectual
property (IP) assets are coming front and center for acquirers whose
teams are lead by senior finance executives. First, as heralded in 2001
with adoption of new FASB rules on business combinations, companies
now only amortize certain intangible assets, no longer taking annual
charges for goodwill.
The
IP emphasis deserves much greater than just an accounting perspective.
The finance function on the diligence team needs to look much closer
at their 'IP Acquisition Strategy and Practice,' focusing on the following:
- Have your in-house
R&D, patent or legal (or better all three) assess the prospects
and market for acquired patents and patentable technology. Be wary
of stovepipe reviews of acquired technology; all groups should coalesce
around a common viewpoint.
- Compute the
total cost of IP ownership even if acquired assets are already fully
developed. Acknowledge the cost of patent application, defense,
insurance and maintenance.
- Adopt the mindset
that acquired technology can become a profit, not a cost center.
Look for alternative license uses for non-core IP assets. Look to
expand synergies through extension of the acquired company's technology.
- Consider the
opportunity cost of un-exploited IP in your target valuation.
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